SEO keyword research and selection as the starting point of any SEO campaign
SEO keyword research and selection is the starting point of any SEO campaign. In every case, we will thoroughly analyse our clients product or service and business model. It is also essential to establish what exactly the USP (Unique Selling Point) may well be.
Establishing the most relevant keyword terms is then the next focus. They must be relevant as SEO is a step by step, ongoing process and if poorly implemented, wasteful. It is therefore essential this is done correctly. Having a fancy, well programmed website is of no use if no one can find it!.
What we offer is an in-depth, researched service on words that will attract target visitors to your website. We put in a great deal of time and effort to ensure we understand your business model well.
SEO keyword research as a means to communicate your website
Being an SEO process, having in place researched and relevant keywords will give you an insight as to who your audience really is. Researching will open you up to other keyword variations. It will also give you an idea of the minds and expectations of your target user. It can also give you an idea of how best to market your business in other ways, under different terms as a means to increase traffic to your website. By comparison, the wrong keywords will attract non-relevant traffic and reduce your website’s performance.
A well prepared and researched keyword list will give you a clear idea of which direction to take with your use of keywords in each web page. For example, if you have a luxury villa you would like to rent to a specific segment of people you will go with “Luxury Villa Algarve, Luxury Villa Portugal” thinking locally and nationally to receive traffic. Likewise, if you were to google “online golf balls” instead of “golf balls online” you will receive two different types of search results and traffic.
As a process, SEO keyword research does require ongoing maintenance
Keywords are developed from two sides of the coin with the searcher more aware than ever what they are looking to find. The search process has become more refined, with more specific and complicated terms being used. This explains why websites are now working with more technical keywords. Likewise, there is a greater requirement to keep up to date with search figures per keyword per month. To be successful, effective maintenance and keeping up is essential.
Keyword research and selection in more detail..
What keyword research and selection involves :-
– Trend research
– Keyword gathering
– The most popular use of keyword’s in the most popular search engines
– Finding and organising the most relevant core terms
– Finding and developing effective phrases
– Sorting and selecting commercially viable keywords
Just because a word receives a lot of searches this doesn’t mean it has high commercial intent.
– Volume keywords
– Keyword / page organisation
Also worth taking note of :-
– Go for relevance, not volume
There is a difference between attracting a lot of traffic and relevant traffic. It pays to have less but targetted traffic than loads of irrelevant traffic.
– Relevant keywords / phrases = relevant traffic
– Keywords / phrases must adjust with visitor and search trends
– Your research and use of keywords must be assessed and adjusted to constant changes in search trends
5 ways we will ensure you have the correct keywords :-
– Use multiple word phrases within your pages
It is highly recommended to use “long tail” keywords. Multi-word phrases are powerful as a means to bringing traffic to your website rather than using high powerful main keywords. Long-tail keywords can increase the chance of bringing your website a top ranking. Short term, less generic keywords can and will work to bring sufficient traffic to your website.
– Research keywords specifically for each page
Using the same meta-tags in each page will never enhance you chance of a top ranking. Each page is an opportunity to market yourself in a different way. Keyword research should be page specific; each page should have its own purpose and focus. You have the opportunity to develop each page to have its own high ranking.
– Keep keyword research specific to each country
Each country will have its own search trends to adhere to. Different countries will have different keyword requirements it is therefore vital to do this research upon performing any such campaign. Different countries will have different technology, spellings and language expressions. Getting this right is a great way to receive high quality local traffic.
– Perform effective keyword analysis
From carrying out your research, you must then cohesively analyse your findings. You must consider how competitive the keywords are in terms of searches / search results. Likewise, are the other websites in the search results really your competitors? Is it really the desired niche keyword to be using? Most of all, you must consider if the other websites listed are even related to your industry, products or services.
– Ongoing keyword research
As the title says, it must be ongoing. It must be developed and adapted with external changes to market trends. This is a must ensure you have an effective and successful SEO campaign. Overall, relevancy is the key to how successful SEO works for your business.